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7th - 8th November 2011 3 Albion Place
This intensive two-day course, presented by Econsultancy, is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning. It will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.
This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity).
It will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.
Date: 7th - 8th November 2011
Cost: £870 - but just £696 if you use the special discount code "LDFT20"
Where to get tickets: Econsultancy
Organised by: Econsultancy / Lisa Wisniowski